It was good to hear Lynda Snell outlining a simple campaign plan on The Archers last night.
She was telling Harrison Burns how to bring about change at the Ambridge Cricket Club AGM. She said:
- first decide your aims and objectives, work out what you want to achieve,
- then do your research, facts are your weapon;
- ensure everyone is well fed and watered;
- get a few individuals on side before the AGM (ie influence the decision makers).
It reminded me of the campaign training run by the brilliant Dave Beskine for the Ramblers in the 1990s, leading up to our crusade for freedom to roam on open country. He devised a simple formula: Aims, Research, Communications, Lobbying (ARCL). It works well and can be applied to any campaign.
As Lynda recognised, sustenance is important for lobbying. We held receptions and led walks for MPs and Peers, and we always made sure there was plenty of food and drink. A vital element in any campaign plan.